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Direct mail services

We engage with our customers to plan the campaign and work bottom up to devise the entire direct mail campaign strategy. As per the customer requirements our services include target audience screening, data list sourcing, data cleaning and filtration.

The product design and specifications are outlined considering cost and logistics optimization. We undertake the complete end-to-end campaign execution responsibility with close-looped ROI Analysis. The digital variable print, e-mail blast, response URL and ROI dashboard are all driven from a central database with a common platform. This platform being an in-house development gives us a tremendous edge as we can customize the offerings on a case-to-case basis.

We are the single largest authorized mailing agent for India Post, Govt. of India and have mailroom operations across 8 cities in India. With the captive subsidiary logistics company, Seshaasai has the unique strength of delivering documents and packets across the length and breadth of the country which is monitored by a robust and online system.

On a daily basis we mail out close to 1 million mail packs on an average and on peak loads this figure touches 1.5 million mark. We have complete automation for auto-stuffing, self mailer fabrication as well as high speed electronic postal franking and sorting machines. The entire production cycle is tracked based on unique document id bar code with camera systems on an automated document factory workflow portal.

Our expertise in data analytics and optimization allows us to ensure that we pass maximum postal discounts to our customers as a result of proper mode of dispatch, document size & weight, right last mile proximity as well as bulk discounts. We have updated systems where all the 26000 pin codes across India are mapped to the best delivery channel based on document requirement.

A dedicated team works on our foreign customers and we have processes and systems developed to cater to customers

across the globe taking into consideration the time difference etc. Our systems have the zip codes for most countries in South East Asia mapped on for automatic postal processing as well as discount entitlement. We handle DM campaigns for Australia, New Zealand, Malaysia, Indonesia and Philippines.

We have special equipment for post print finishing such as die-cutting, fabrication, label and insert tip-on, integrated document with cards etc.

The power of direct mailers

  • ROI-direct mail ranks higher for direct-
    order purchases than coupons, catalogs,
    inserts, magazines, and TV.
  • 98% of consumers bring their mail into the home the same day it arrives.
  • 77% sort their mail immediately.
  • 67% feel that mail is more personal than the Internet.
  • 64% order from mail received within the last month.
  • 56% say receiving mail is a real pleasure.
  • 55% look forward to discovering the mail they receive
  • Consumers expect to receive business correspondence in their mail
  • As a result of today's busier lifestyles, direct mail has become the new way for consumers to "window-shop" to see what is new and products considered for purchase.
  • Consumers spend an average of 25 minutes reading their direct mail on a given occasion.
  • Mail makes it possible to grab the complete attention of your targeted audience for up to half an hour.
  • Businesses can count on getting into households.
  • Mail acts as a strong relationship builder between companies and consumers.